Services
From clean books to a clean exit.
Wherever you are in the journey, we start at the right layer and build up. Every engagement ladders toward the same destination — a business that transacts on your terms.
Most engagements begin at the Foundation and climb from there.
Explore: Ecommerce CFO · SaaS CFO · Exit Planning · Blog
Layer 1 · The Foundation
Know your numbers cold.
The load-bearing base. Fast, fixed-scope work that gets the financials clean and the picture clear. You keep every deliverable, whatever comes next.
Financial Health Check
A fast, focused read on the numbers that matter — unit economics, margin, cash, and the KPIs that drive the business. Ideal for e-commerce.
Deliverables: Diagnostic memo · KPI snapshot · prioritized fix list
Full Financial & Business Diagnostic
A 60-day deep dive across financial systems, cash flow, cash-to-accrual, sales pipeline, and readiness for what's next.
Deliverables: Financial diagnostic memo · 12-month cash flow framework · accrual-conversion roadmap · KPI dashboard blueprint · systems assessment
Turnaround / Liquidity Triage
For businesses under cash pressure — a tiered read on survival, working capital, unit economics, and capital structure.
Deliverables: 13-week cash model · breakeven analysis · cost & headcount review · restructuring recommendations
Layer 2 · The Operating System
A finance function that runs on cadence.
The monthly operating system — plus the e-commerce modules that turn Shopify and Amazon data into decisions.
Growth Finance OS (Fractional CFO)
The monthly operating system that runs your finance function on a standardized template and an AI-assisted stack.
Deliverables: Monthly close · 13-week cash forecast · board / lender package · KPI system · FP&A & forecasting · pricing & margin discipline
Interim / Cleanup Sprint
Someone in the seat now — a front-loaded cleanup that transitions to steady-state oversight and a clean handoff.
Deliverables: Books & cap-table cleanup · entity / fund admin · reporting package · handoff binder
Demand Planning
Inventory that doesn't trap your cash or stock out your best SKUs.
Deliverables: SKU-level replenishment · PO planning · inventory-to-cash timing · stockout / overstock guardrails
Marketing Investment
Ad budgets set by unit economics, not last week's ROAS screenshot.
Deliverables: ROAS & CAC analysis · contribution margin after ad spend · payback modeling · budget-vs-actuals variance
Financial Modeling
A driver-based model that shows the cash impact of every hire, channel, and decision before you commit.
Deliverables: 12-month operating model · scenario planning · break-even & cash-impact analysis
Layer 3 · Strategic
Positioned to raise, buy, or prepare.
The lumpy, high-value work that readies a business for a capital event.
Deal Readiness / Sell-side Prep
Everything a buyer needs to see, built before you go to market.
Deliverables: EBITDA normalization · financial model · CIM · indexed data room · buyer-ready narrative
Buy-side Diligence
First-pass diligence and integration thinking for acquisitive founders, searchers, and sponsors.
Deliverables: Red-flag memo · financial model · diligence support · integration plan
Founder Tax & Entity Architecture
Entity, equity, and domicile hygiene — quarterbacked with your tax and legal partners.
Deliverables: Entity structure review · QSBS eligibility · domicile planning · equity / vesting hygiene
Capital Raise
A raise run end-to-end so you stay focused on the business.
Deliverables: Investor target list · funnel management · investor-grade model & data room · SAFE / term-sheet support
The Apex · Exit & Transaction
Transact on your terms.
The integrated alternative to a traditional broker — one point of contact from prep to close.
Exit Prep + CFO
The integrated engagement — exit preparation and CFO analysis in one seat.
Deliverables: Normalized EBITDA · financial model · CIM · data room · buyer-ready narrative
Marketing Materials
Professional materials that make buyers take the business seriously.
Deliverables: CIM · teaser · marketing package
Buyer Sourcing
The right buyers, qualified and managed.
Deliverables: Buyer target list · outreach · NDA & qualification management
Deal Quarterbacking
One point of contact coordinating the process through close.
Deliverables: LOI support · diligence coordination · external-advisor quarterbacking
For e-commerce operators
Not sure where you fit? Start at the Foundation with a focused teardown — margin, cash, CAC, and inventory. If it's valuable, it rolls into a monthly Growth Finance OS. See how the ecommerce engagement works.
For referral partners & brokers
Send the sellers who aren't listable yet — messy books, no normalized EBITDA, no data room. I run the cleanup and exit-prep, then hand back a deal-ready business you can list and close. The relationship runs both ways. See the exit-planning process.
How We Work Together
I provide hands-on financial leadership with a focus on actionable insights and measurable outcomes.
Diagnostic Assessment
Deep analysis of your current financial position, identifying strengths, weaknesses, and immediate opportunities for improvement.
- Financial systems review
- Cash flow assessment
- Operational efficiency analysis
Strategic Planning
Development of tailored financial strategies aligned with your business goals and market opportunities.
- Financial modeling and projections
- KPI framework development
- Growth roadmap creation
Implementation & Monitoring
Hands-on execution support and ongoing oversight to ensure strategies deliver real, measurable results.
- Regular financial reporting
- Performance tracking
- Strategy refinement
Why a Fractional CFO?
Cost Effective
Access C-level financial expertise without the full-time executive cost.
Specialized Expertise
Industry-specific knowledge tailored to ecommerce and acquisition strategies.
Scalable Support
Flexible engagement models that grow with your business needs.
Meet Nico, your 10x Fractional CFO
M&A and Investment Leadership
I began my career investing private capital for a leading insurance company, working on several $100M+ deals and transactions that provided a strong foundation in financial analysis and deal structuring.
Later, I joined an early-stage startup as the seventh employee, focusing on acquiring ecommerce businesses in the personal care and health & wellness space. I helped scale the company through its Series C financing to unicorn status while leading over a dozen successful acquisitions.
Today, I help ecommerce entrepreneurs run their businesses efficiently and help search fund entrepreneurs (ETA) raise capital and diligence acquisitions.
Expertise
- M&A Strategy & Execution
- Search Fund Advisory
- Capital Raising
Credentials
- 10+ Years Experience
- $3B+ Transactions
- 15+ M&A Deals
Recommended Tools
A curated set of services I personally use and recommend to clients — vetted for ecommerce operators and founder-led businesses.
Payroll & HR
Gusto
All-in-one payroll, benefits, and HR for small businesses
Business Banking
Mercury
Banking built for startups and e-commerce businesses
Business Formation
Doola
Form your business and handle compliance with ease
Get in Touch
Schedule a consultation or reach out directly to discuss how I can help optimize your financial strategy.
Email Me Directly
Send me an email directly with your questions or project details:
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What to include in your email:
- • Your name and company
- • Brief description of your business
- • Specific financial challenges you're facing
- • What type of engagement you're looking for
Schedule a Call
Free 15-Minute Consultation
Quick intro call to discuss your needs and see if we're a good fit. No commitment required.
Schedule Free CallPaid Deep Dive (60 Minutes)
Comprehensive session to review your financials, identify key issues, and develop an action plan.
Book the Deep DiveThe Profit Dashboard Built for Operators Who Actually Care About Margins
Most e-commerce analytics tools show you revenue. Profit Genie shows you the truth — real contribution margin, true CAC payback, and the unit economics your bank account actually feels.
Purpose-built for e-commerce operators who need CFO-grade insight.
Try Profit Genie →