Who we help
Whether you’re growing, managing cash pressure, or preparing to sell, get financial guidance that fits your business. Here are some of the owners and operators we help.
Ecommerce Operators
For brands doing $2M–$20M in revenue where growth isn't translating to cash. We untangle unit economics, marketing payback, and inventory planning so you stop flying blind.
→ See Ecommerce CFO detailsSaaS Founders
For software companies at $1M–$10M ARR facing board questions or planning a capital raise. We build investor-grade models, track cohort retention, and manage runway scenarios.
→ See SaaS CFO detailsLocal Health Clinics
We help local health clinics prepare to sell. Understand normalized earnings, organize financial records, and prepare for buyer diligence before bringing your practice to market.
→ Explore clinic sale preparationTrades & Construction
We help HVAC, plumbing, electrical, and construction businesses prepare to sell. Clarify job profitability, document owner add-backs, and get working capital ready for buyer review.
→ Explore trades exit planningProfessional Services
For agencies, consultancies, and other service firms where busy teams don’t always mean healthy margins. Understand client profitability, improve cash collection, and reduce owner dependence before a sale.
→ Explore financial leadershipManufacturing & Distribution
For manufacturers and distributors with cash tied up in inventory and receivables. Get clarity on product margins, plan working capital, and organize financials for growth or an eventual exit.
→ Explore cash flow & CFO supportHome & Commercial Services
For landscaping, cleaning, pest control, and property maintenance businesses. Understand crew and contract profitability, plan seasonal cash needs, and prepare financial records for a future sale.
→ Explore service-business exit planningRetail & Multi-Location Businesses
For retailers, restaurant groups, and franchise operators managing multiple locations. See which locations create profit, plan expansion without straining cash, and build a clearer picture for potential buyers.
→ Explore multi-location CFO supportDon’t see your industry? Let’s talk about your business. We’ll discuss your needs and whether there’s a fit.
A Focused Way to Get Started
Diagnostic Pulse Check
A 27-day sprint to uncover the exact financial bottlenecks holding your business back, delivering prioritized findings and a 90-day action sequence.
Growth without cash
Revenue is climbing, but the bank balance isn't following. You're profitable on paper but cash-poor in reality.
Margin compression
Customer acquisition costs are rising and unit economics are degrading, but it's unclear exactly where the leaks are.
Black-box financials
The books are done every month, but they don't tell you how to run the business. You can't trust the numbers.
The impending event
You're preparing to raise capital, secure a credit facility, or exit, and need to know if the financials will pass diligence.
What We Cover
Economics
Is growth actually profitable?
We unpack unit economics, CAC payback, and true contribution margin to see if you're acquiring customers profitably.
Cash
Where is cash getting trapped?
We analyze working capital cycles, inventory velocity, and operational runway to uncover where your cash is hiding.
Infrastructure
Are your books a black box?
We assess the chart of accounts, accounting hygiene, and tech stack to see if your systems can support scale.
The Findings Memo
A five-to-ten page document detailing prioritized findings and concrete recommendations. Culminates in a live executive readout.
- Prioritized financial findings with estimated impact where supportable
- Systems, process, and ownership recommendations
- A sequenced 90-day action plan
The 27-Day Sprint
Sprint starts at kickoff with required information available.
Fixed-Fee Investment
Minimum engagement. Your fixed fee and scope are agreed before work begins.
Payment schedule for the $5,000 base scope:
Investment Credit
Where there's a fit for continued work, we can discuss applying part of the diagnostic investment toward a future engagement.
After the Readout
Continue Together
Where there is a mutual fit, we can discuss transitioning to an ongoing Fractional CFO engagement.
Focused Project
Scope a discrete sprint to fix a specific bottleneck identified in the memo.
Implement Internally
Take the prioritized findings and action sequence and hand it to your internal team to execute.
Financial Leadership & Advisory
CFO support for what comes next
From ongoing CFO leadership to a specific financial challenge, get support that fits your business. Start with a conversation or use the diagnostic to define your priorities.
Ongoing Fractional CFO
The monthly operating system that runs your finance function on a standardized template and an AI-assisted stack. We take ownership of the numbers so you can run the business.
- • 13-week cash forecasting
- • Board & lender reporting
- • Margin & pricing discipline
- • KPI dashboard management
Focused Finance Projects
Discrete, high-impact sprints to solve specific bottlenecks or build foundational tools. You keep the deliverables and run them internally.
- • Demand & inventory planning
- • Marketing investment & CAC models
- • Founder tax & entity architecture
- • Financial modeling & scenario prep
Transaction & Exit Support
The lumpy, high-value work that readies a business for a capital event. We build the materials buyers trust and quarterback the deal to close.
- • Sell-side prep & EBITDA normalization
- • Buy-side diligence & integration
- • Capital raise management
- • Buyer sourcing & marketing packages
Free Resources
Financial Tools
Tactical calculators and models I use to diagnose cash bottlenecks and plan growth.
Cash Management
Ecommerce Cash Flow
Map out exactly when inventory payments will drain cash, when payouts arrive, and where the bottlenecks are.
Runway & Burn
SaaS Runway
See how your burn rate changes with different hiring plans, churn rates, and growth scenarios.
Benchmarking
SaaS Scorecard
See how your metrics stack up against public and private market expectations for your stage.
Meet Nico, your 10x Fractional CFO
M&A and Investment Leadership
I began my career investing private capital for a leading insurance company, working on several $100M+ deals and transactions that provided a strong foundation in financial analysis and deal structuring.
Later, I joined an early-stage startup as the seventh employee, focusing on acquiring ecommerce businesses in the personal care and health & wellness space. I helped scale the company through its Series C financing to unicorn status while leading over a dozen successful acquisitions.
Today, I help ecommerce entrepreneurs run their businesses efficiently and help search fund entrepreneurs (ETA) raise capital and diligence acquisitions.
Expertise
- M&A Strategy & Execution
- Search Fund Advisory
- Capital Raising
Credentials
- 10+ Years Experience
- $3B+ Transactions
- 15+ M&A Deals
Let’s talk about what your business needs.
Tell me what’s happening in your business and where you need financial support. We’ll discuss whether ongoing CFO guidance, a focused project, or the 27-day diagnostic is the right next step.
Want a structured starting point?
Request a diagnosticLooking for something else? Request a consultation or deep dive.
The Profit Dashboard Built for Operators Who Actually Care About Margins
Most e-commerce analytics tools show you revenue. Profit Genie shows you the truth — real contribution margin, true CAC payback, and the unit economics your bank account actually feels.
Purpose-built for e-commerce operators who need CFO-grade insight.
Try Profit Genie →