Recommended resources
Software and service providers I use or recommend to founder-led businesses.
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Platforms I recommend for dependable payroll, banking, cash management, and marketplace operations.
Payroll, benefits, and HR for small businesses
Why I recommend it
Handles payroll, tax filings, and new-hire onboarding in one place.
Best for
Founder-led businesses with 1–50 employees.
Tradeoff
More expensive than bare-bones payroll, but stronger automation and compliance coverage.
Specialized support for Amazon sellers
Why I recommend it
Specialists in suspensions, listing suppressions, and Amazon policy issues.
Best for
Amazon sellers that cannot afford extended account downtime.
Tradeoff
Specialized rather than a full-service marketplace growth agency.
Banking built for startups and ecommerce businesses
Why I recommend it
Clean banking workflows, free ACH and wires, and strong bookkeeping integrations.
Best for
Startups, ecommerce operators, and founder-led businesses.
Tradeoff
No physical branches and limited cash-deposit options.
High-yield online savings
Why I recommend it
A simple way to earn interest on operating reserves without fees or minimums.
Best for
Businesses holding meaningful cash reserves.
Tradeoff
Savings only; it works alongside a primary operating account.
Tools that reduce friction in company formation, meetings, and lightweight software development.
Business formation and ongoing compliance
Why I recommend it
Combines formation, registered-agent service, EIN support, and annual compliance.
Best for
First-time and international founders forming a US entity.
Tradeoff
Complex ownership or equity structures still warrant legal advice.
AI-powered meeting notes and transcription
Why I recommend it
Creates searchable call records, summaries, and action items.
Best for
Founders and advisors who spend significant time in meetings.
Tradeoff
AI summaries should be reviewed before they are shared externally.
AI-powered software development platform
Why I recommend it
Helps teams move from idea to a working application without a long development cycle.
Best for
Founders building internal tools, dashboards, or prototypes.
Tradeoff
Complex systems still require deliberate engineering and maintenance.
AI-first web application builder
Why I recommend it
Produces polished web interfaces quickly from well-defined prompts.
Best for
Non-technical founders validating a focused idea.
Tradeoff
Offers less control when requirements become complex or highly custom.
AI platform for building web applications
Why I recommend it
Provides a fast, template-driven starting point for polished applications.
Best for
Founders prioritizing speed for a well-scoped project.
Tradeoff
Rapidly changing requirements can create technical debt.
Equity crowdfunding platforms for founders considering a community-led capital raise.
Equity crowdfunding for startups
Why I recommend it
Lets companies raise from customers, supporters, and aligned investors under Reg CF.
Best for
Consumer brands and community-driven startups.
Tradeoff
Requires public disclosure and a well-run campaign.
Curated equity crowdfunding platform
Why I recommend it
Supports Reg CF and Reg A+ campaigns with a broad investor audience.
Best for
Startups seeking a curated investor-facing platform.
Tradeoff
The acceptance process can be selective and requires strong preparation.
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