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Ecommerce operators

BFCM Profit Planner

Are your discounts actually making you more money?

Example numbers. Replace with yours.

Shared settings

Baseline & Margins

Orders you'd get in these days with no promo.

$

Before discount.

$

Landed product cost per order (average).

$

Pick/pack + carrier, per order.

%

Applied to discounted gross.

%

Promo returns are usually higher than baseline.

$

What you'd spend with no promo.

Scenarios

Promo Settings

%

Average discount off retail.

×

Expected multiple of baseline orders.

$

Total marketing spend for the window.

%

Lift in AOV before discount.

Turn the estimate into an operating plan

A calculator can flag the question. A CFO model can account for the timing, risks, and decisions unique to your business.

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